Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:
Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.
Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.
While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.
Aryn Hellmund is an Austin native and graduate of Westlake High School. Growing up as the child of a realtor exposed her to Austin’s residential real estate scene early in her life and today she still finds herself bouncing marketing ideas off of her mom.
Aryn holds a GRI* designation and brings all of her experience and valuable skills to COMPASS RE || Austin Residential Group. Working with Heather Hudson and a dedicated team of realtors who work together seamlessly to always exceed their clients’ expectations.
Although she feels comfortable assisting clients in many areas of Austin, Aryn is especially familiar with her old Westlake neighborhoods of Rob Roy, Lost Creek, Rollingwood, Thousand Oaks and Commons Ford. In addition, she has lived in and is familiar with Barton Creek, Tarrytown, Pemberton, Circle C, Northwest Hills and now lives in Southwest Austin near Bee Cave, Spanish Oaks, and Lake Travis.